Branding
Bellaqua is a company that provides engineering, construction, procurement and maintenance services.
Country
Venezuela
Type of project
Logotype
Duration
2 weeks
Software
Adobe Illustrator
The company has a portfolio of clients thanks to its 10 years in the market. However, with the growing need for companies to adapt to technological trends, the company wanted to increase its online presence with a branding design that was memorable and easily recognizable.
Our solution begins with a brand analysis of similar companies in the market to gain inspiration and better understand industry trends. We also maintained constant communication with the client to capture their vision and long-term expectations for the company. We opted for a warm color palette, such as yellow and orange, to convey warmth and professionalism, with the goal of making elements such as the company logo stand out and be memorable.
With the information provided by Bellaqua and an analysis of the target audience's needs, we developed a memorable and easily recognizable brand identity that conveys professionalism and warmth. In addition, we participated in the creation of their website with our UX Writing and UX/UI Design services to convey exactly the information the company wanted in a simple and appealing way to users.