Branding
Bellaqua is a company that provides engineering, construction, procurement and maintenance services.
Country
Venezuela
Type of project
Logotype
Duration
2 weeks
Software
Adobe Illustrator
With 10 years in the market, the company has built a strong portfolio of clients. However, with the growing need for businesses to adapt to technological trends, the company wanted to enhance its online presence with a memorable and easily recognizable branding design.
Our solution began with a brand analysis of similar companies in the market to gain inspiration and better understand industry trends. We also maintained constant communication with the client to capture their vision and long-term expectations for the company. We chose a warm color palette, including yellow and orange, to convey warmth and professionalism, with the goal of making elements like the company logo stand out and be memorable.
With the information provided by Bellaqua and an analysis of the target audience's needs, we developed a memorable and easily recognizable brand identity that conveys professionalism and warmth. In addition, we participated in the creation of their website with our UX Writing and UX/UI Design services to convey exactly the information the company wanted in a simple and appealing way to users.