Caribe Fantasy

Problem

Despite the growing passion for basketball in Puerto Rico and the popularity of fantasy games globally, there was a notable gap in the market: the complete absence of a dedicated Basketball Fantasy app in Puerto Rico. Puerto Rican fans were eager for a platform that not only captured the excitement of local and international basketball, but also offered a user experience tailored to their specific needs.

‍

‍

Solution

Our solution starts with an analysis of the desires and frustrations of our client's target audience to design intuitive and engaging design flows to create a mobile application that allows them to manage their own teams and compete with other fans within a local context.

‍

‍

Results

The result was the creation of an App that connects Puerto Rican fans with the world of Basketball Fantasy, allowing them to feel the impact of their management decisions. One month after its launch, the Caribe Fantasy app has achieved more than 10,000 downloads in the App Store and Google Play, becoming the most downloaded Fantasy app in Puerto Rico.

‍