Sumispro

Problem

Sumispro's main challenge was the absence of a strong visual identity that reflected its commitment to high-quality engineering and procurement efficiency. The company lacked a coherent branding that would allow it to stand out in a highly competitive market and attract its target audience.

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Solution

Our strategy for Sumispro began with a thorough research phase to understand their core values and the goals they wanted to achieve with their new visual identity. We maintained constant communication with the Sumispro team to ensure that every element of the design accurately reflected their vision.
The branding development was carried out using Adobe Illustrator, which allowed us to create a logo and visual identity elements that stand out for their precision and professionalism. We opted for a sober and modern color palette, with shades of blue and white that symbolize stability, confidence, and seriousness, key qualities in the engineering and procurement sector. The logo, with clean lines and a minimalist design, was designed to be easily recognizable and adaptable to multiple formats and applications.

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Result

Sumispro's new branding managed to capture the essence of the company and project it effectively to its target audience. The visual identity developed has facilitated a greater presence and recognition of the brand in the market, which has contributed to strengthening its position in the industrial sector. With this new identity, Sumispro is better positioned to attract new clients and consolidate its reputation as a leader in engineering and procurement services in Venezuela.

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